Way to the Quad

Why is college financial planning important?

A good college education is one of the most transformative and lasting gifts you can give your children. But with the current cost of college, that gift can be financially taxing even for families who have made financial preparations.

Based on your child’s abilities and your financial circumstances, there are a host of strategies you can employ to potentially save tens of thousands of dollars on your child’s tuition bill.

We all know about the high “sticker prices” that colleges and universities charge today. This year they topped $70,000! But did you know that many families ultimately pay far less? For most people the financial aid process is an opaque and mysterious procedure that begins with filling out financial aid forms and ends with the arrival of a financial aid award package from the college telling you what price you will actually pay for a four-year education–all without a word of explanation about the rationale they used to arrive at this price.

How We Can Help

We will work with you to identify what your best strategy is to pay for college. We approach this process looking at the college plan as a part of your overall financial plan, thereby helping families find their best strategy to pay for college while still saving for retirement. This process focuses on four key areas: College Selection, Financial Aid, Tax Aid, and Personal Resources.

Way to the Quad Service Areas

To make intelligent decisions in these four areas requires specialized knowledge of college admissions, financial aid, taxes, investing, and financial planning. Even if families have people advising them in these areas, it is very uncommon for an advisor to pull that expertise together specifically for college planning purposes.

One Strategy Doesn’t Fit All

Every family is unique – and so is their best strategy to pay for college.
There are three types of fit when searching for a college.

ToCF 1
"Working with Peg Keough made a big difference to our family. The estimates she generated regarding what we could expect in terms of financial aid from different colleges helped us think about our options. Peg suggested that our son apply for an outside scholarship that resulted in an additional $20,000 in aid over the course of his four years in college. Talk about money well spent on a financial aid advisor! Throughout the whole process Peg was kind, caring, thoughtful, knowledgeable, and encouraging. We highly recommend working with her."